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October 11 09:06 AM

Shreveport-Bossier’s Mardi Gras Bash is ABA Top 100 Event


PRESS RELEASE

The American Bus Association (ABA) announced that Shreveport-Bossier’s Mardi Gras Bash to be held Saturday, Feb. 22, 2014, has been designated as one of the Top 100 Events in North America for 2014 by an expert tourism industry selection committee.

“We are honored to have our Mardi Gras Bash be named as one of ABA’s Top 100 Events for 2014,” said Stacy Brown, president of the Shreveport-Bossier Convention and Tourist Bureau. “We strive to capitalize on Shreveport-Bossier’s cultural assets to attract more visitors to the area and events such as Mardi Gras Bash allow us to do that. We’ve had tour operators from across the country return to Mardi Gras Bash year after year, and its reputation attracts new groups each year.”

ABA’s 2014 Top 100 Events Selection Committee selected Mardi Gras Bash from hundreds of event nominations submitted by ABA members.

Judges considered the event’s broad appeal, its accessibility to motorcoaches and skill at handling large groups, and a variety of other relevant criteria.

“The Mardi Gras Bash has a don’t–miss entertainment value that is only part of why its selection this year is such a distinction for Shreveport-Bossier,” said Peter J. Pantuso, CTIS, ABA’s president and CEO. “The real news here is that Mardi Gras Bash has been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives Shreveport-Bossier an important boost in visibility among professional tour planners.”

According to studies completed by researchers at George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can generate $5,000 to more than $11,000 in a local destination’s economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.

“Motorcoach groups spend more and sty longers,” Pantuso said. “That’s why Shreveport-Bossier’s Mardi Gras Bash is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay.”

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